Careers

Marketing Manager

Marketing Manager

We are looking for a dynamic and creative Marketing Manager to join our team and elevate our clothing brand’s presence in the market. 

Key Responsibilities:

  1. Market Trend Analysis:
    • Stay updated with market trends, consumer behavior, and industry developments.
    • Analyze market data for brand growth and product positioning opportunities.
  2. Email Marketing:
    • Plan and execute email marketing campaigns for products and sales.
    • Manage the email marketing calendar for timely communication.
    • Segment email lists and personalize content to boost engagement and conversion.
    • Track and optimize email campaign performance.
  3. Coordination with Ads Manager:
    • Collaborate with the ads manager on marketing materials for ads.
    • Ensure marketing content aligns with brand messaging and campaign goals.
    • Oversee the creation of ad creatives (graphics, videos, copy).
  4. Campaign Planning and Execution:
    • Develop and manage multi-channel marketing plans (social media, email, digital ads).
    • Handle the marketing budget and resource allocation for maximum ROI.
    • Work with the design team to create appealing marketing materials.
    • Monitor and adjust campaign strategies for optimal outcomes.
  5. Collaboration and Communication:
    • Coordinate with product development and sales teams for aligned marketing efforts.
    • Report marketing plans and results to senior management and stakeholders.

Qualifications:

  • Proven experience as a Marketing Manager or similar role, preferably in the fashion or retail industry.
  • Strong understanding of market research and data analysis.
  • Expertise in email marketing platforms (e.g., Mailchimp, Klaviyo).
  • Proficiency in digital marketing tools and platforms, including social media and online advertising.
  • Excellent written and verbal communication skills.
  • Strong organizational and project management abilities.
  • Creative mindset with the ability to think outside the box.
  • Knowledge of SEO and content marketing strategies.

Please submit your resume and portfolio showcasing your work to careers@richboyz.com.

 

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