About

Richboyz is a lifestyle brand designed for those who move with confidence and ambition. We create timeless pieces that blend comfort and style—clothes you’ll keep in your closet forever.

Values

Confidence & Individuality – Wear what makes you feel unstoppable.
Timeless & Quality-Driven – Designed to last, made to be lived in.
Community & Culture – More than clothing, Richboyz is a mindset.

Founder

Richboyz was founded by Jacob Cruz with a vision to create pieces that go beyond trends—clothes that feel good, look good, and stay in your wardrobe for years. Inspired by his own journey, he wanted to build a brand that speaks to those who are always evolving, chasing dreams, and making moves. What started with hoodies and sweatpants has grown into a brand that represents ambition, self-expression, and the pursuit of something bigger. Every collection is a reflection of real experiences, built for the ones shaping their own path